It turned out that implementing these (or at least some of these) principles in property and construction is financially advantageous since there are no adverse side effects of applying sustainable development thinking to the investment in, development and management of property assets. Indeed, sustainable development thinking particularly lends itself to cope with the nature of property investments which traditionally require pursuing medium- to long-term investment strategies. Increasing economic return, sustaining the natural environment and protecting social values is not incompatible; at least not within property and construction markets.
Taking sustainability issues into consideration results in countless win-win situations for the actors of property markets:
Sustainable buildings squeeze the maximum utility for owners, users and the wider public out of the lowest possible use of land and throughput of energy and raw materials. These buildings are not more expensive to build from the outset than conventional ones but their ownership results in various benefits for investors, ranging from drastically lower operating costs to improved marketability, longer useful life-spans, more stable cash flows and significantly increased occupant productivity and well-being.
Implementing the principles of sustainable development in property and construction is a → highly profitable exercise!